INTERREG EUROPE Local Flavours project
With the partnership of 9 institutions in 8 countries the Institute of Advanced Studies Kőszeg has started the implementation of the INTERREG EUROPE project Local Flavours (Spicing up authentic tourism in towns with rich heritage through reviving local cultural flavours) on 1st August 2019.
Project duration: 36 months in 2 phases
Project total budget: 1,816,879.00 EUR
iASK share from total budget: 274,963.00 EUR
Participating partners (9 institutions from 8 countries):
- iASK HU
- Harghita County Council RO
- Municipality of ‘s-Hertogenbosch NL
- Waterford City and County Council IE
- Savonlinna Development Services Ltd. FI
- Municipality of Vittorio Veneto IT
- Riga Planning Region LV
- Institute for Tourism HR
- Department of Cultural Heritage, University of Bologna IT
Local Cultural Flavours’ objective is to improve policies supporting places unable to fully exploit their cultural legacies due to less-advantaged locations. The project will help partners to meet the challenge of identifying the most effective ways to support unique local sites with an innovative analysis toolkit, extensive knowledge sharing and with assisted interaction with local public and private stakeholders. This way the specific local and regional potentials and bottlenecks can be properly explored and used to elaborate the right policy frameworks elevating and positioning new authentic destinations. As a result of the cooperation of the international partnership, 8 Action Plans will be produced as main outcomes, targeting various policy instruments (ERDF Operational Programmes, development and marketing strategies) supporting the addressed locations in their pursuit to become more integrated and integral players in regional tourism, based on their recognized and properly used authentic cultural assets.
Policy instrument addressed by iASK:
The KRAFT Programme is one of 3 pilot regional development policies of the HU government and aims the sustainable development of small and medium-sized border towns. In contrast to conventional regional and city development practices, the approach of the KRAFT Programme integrates so-called “soft” factors (culture, identity, heritage) and their efficient management with “hard Factors” such as infrastructure, energy, communication networks and economic sustainability. Another novelty of KRAFT is to identify and utilize synergies of interdependencies among rural and city development factors), thus properly revealing the full range of conditions required for the implementation of new, complex regional development strategies of cities and their rural environment. iASK is identified by the government as responsible for the preparation of the KRAFT Programme and its adaptation to other border regions in HU. In the course of LCF, iASK aims to improve the KRAFT Programme to specifically build on cultural heritage based urban development, often the most promising development asset of small/medium cities, and an intervention area providing economic, job creation, business/tourism attractiveness, workforce/inhabitant retention benefits all at the same time.