About Us

József Berács


József Berács DSc, professor at the Corvinus University of Budapest and John von Neumann University. He studied management at Stanford and Northwestern Universities. As researcher and teacher, he visited University of Texas at Austin, Aston University, Bordeaux Business School, Otago University, Carleton University, Babes-Bolyai University. He is author and coauthor of more than 200 scientific publications. He is secretary of the Economics Doctoral Committee of HAS and member of some editorial boards (Journal of Macromarketing, etc.) Past president of the European Marketing Academy (EMAC) and EMAC fellow since 2009. Coauthor of the most popular Hungarian marketing textbook (Bauer A. – Berács J.:1992, 1998, 2006, 2016, Marketing, Akadémia Publisher). He is also editor of the book series „Transition, Competitiveness and Economic Growth”. His main research area is market orientation and the marketing in post-socialist countries. His most cited publication is: Hooley G.-T. Cox-J. Fahy-D. Shipley-J. Beracs-K. Fonfara-B. Snoj (2000) Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales, Journal of Business Research 5o(3), 273-285, 323 citations.



The economic anthropology publications of Karl Polanyi related to the ancient/primitive societies focused on trade and markets. His most influential work, “The Great Transformation” introduces the social coordination mechanisms (market, redistribution, reciprocity), and expressed the superiority of society instead of liberal market fundamentalism. The critics of modern capitalism and researchers of economic development and market economies (especially from post-socialist societies) extensively cite Polanyi. The past 30 years development of Hungary shows lots of contradictions. The privatization, foreign direct investments, globalization, banking systems, centralization and adaptation of business models are subjects of long debates where guidelines are needed. The research is focused on main characteristics of Polanyi’s market theory, offering orientation regarding barriers of self-regulated markets and overwhelming commodity markets.



Can Polanyi’s market concept offer explanation for the economic lagging of Hungary opposed to Austria?